Carpa Bridges G-Dragon and VPBank Partnership, Bringing World Tour to Hanoi

As a cultural bridge connecting Korea’s leading artists with Vietnamese audiences, Carpa played a pivotal role in facilitating the successful partnership between VPBank and G-Dragon, contributing to the successful launch of “G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI”, presented by VPBank.

G-Dragon 2025 World Tour [Übermensch] in Hanoi: The Journey of the VPBank–G-Dragon Partnership

As the official sponsor of “G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI,” VPBank supported one of Vietnam’s most anticipated cultural projects, bringing together a global K-POP icon and thousands of passionate fans.

The concert was held under 8Wonder, Vingroup’s premier large-scale music festival brand, with Vingroup also participating as the official promoter of the world tour’s Hanoi show.

The first concert, held on November 8, 2025, sold out within just 30 minutes after ticket sales opened, demonstrating the overwhelming enthusiasm of Vietnamese fans for G-Dragon. In response to the strong demand, the organizers — including Galaxy Corporation, AEG, 8Wonder, and ER — officially announced an additional performance on November 9, 2025.

Carpa’s Role as a Strategic Connector

Led by CEO Hwi Yoon, Carpa played a key role in facilitating the strategic collaboration between VPBank and G-Dragon’s management team, helping establish a successful partnership between both sides.

By analyzing the overall structure and vision of the world tour, Carpa worked closely with the artist’s management team and global promoters to develop a partnership proposal that highlighted VPBank’s brand value and strategic positioning.

As a result, VPBank was selected as the official title sponsor after competing with multiple brands, further demonstrating Carpa’s expertise in developing and executing global entertainment projects.

Note: This material has been prepared based on Carpa and Carpa Commercial’s internal records, as well as publicly available information verified at the time of the events. It is intended solely for record-keeping and informational purposes and is not created for advertising, promotional, or commercial use.

Furthermore, the use of images of individuals included in this material is solely for documentation purposes related to the relevant events and projects. Such use does not imply that the individuals endorse Carpa’s brand, products, or services, nor does it indicate that they are current commercial partners or representatives of Carpa.